Professional AV
When cities plan parades for Super Bowl champions or ski resorts need to link radios across miles of mountain terrain, there’s no time for trial-and-error communications. That’s why Icom America brought real-world solutions to the forefront at the 2025 International Wireless Communications Expo (IWCE), showcasing how their versatile technology helps organizations solve critical operational challenges—without…
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Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
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Understanding the Infrastructure of Data Centers
The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S….
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Using Technology to Elevate Hospitality
The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…
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Talking Recruiting, Retention and Everything in Between for the AV Industry
The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…
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How AV Integrators Can Face the Challenge of Scaling Their Services
Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…
Articles
Why Shows like E4 are Critical for the Pro AV Industry
The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…
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From SPD to OR: AI in Surgery Is Raising the Bar on Patient Safety
Hospitals are facing mounting pressure from staff shortages, rising costs, and increasingly stringent compliance requirements. Surgical suites and sterile processing departments (SPDs) are two of the most resource-intensive areas, yet many still rely on manual processes and fragmented data. According to the American Hospital Association, nearly 1,400 hospitals, or 31 percent of hospitals, reported…
How Icom Solved Real-World Challenges at IWCE
When cities plan parades for Super Bowl champions or ski resorts need to link radios across miles of mountain terrain, there’s no time for trial-and-error communications. That’s why Icom America brought real-world solutions to the forefront at the 2025 International Wireless Communications Expo (IWCE), showcasing how their versatile technology helps organizations solve critical operational challenges—without…
The Future of Higher Ed? Mass Experiential Learning That Delivers Durable Skills
Higher education is at a turning point. As employers demand more than technical proficiency, schools are being challenged to equip students with durable skills like collaboration, communication, and critical thinking. Traditional classroom models often fall short of this need. This shift has fueled growing interest in mass experiential learning as a way to prepare…
Automotive Advertising That Performs: Bedford Uses Speed, Creativity, and Data to Help Dealers Thrive Under Pressure
New vehicle prices have increased by over 27% since 2019, according to Edmunds. As affordability declines and tariffs intensify pressure on supply chains, dealerships are rethinking how they protect margins and build customer loyalty. Automotive advertising now demands fast, measurable results—without compromising long-term brand value. As The Drum recently noted, creativity is non-negotiable, especially…
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How Icom Solved Real-World Challenges at IWCE
When cities plan parades for Super Bowl champions or ski resorts need to link radios across miles of mountain terrain, there’s no time for trial-and-error communications. That’s why Icom America brought real-world solutions to the forefront at the 2025 International Wireless Communications Expo (IWCE), showcasing how their versatile technology helps organizations solve critical operational challenges—without…
Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Understanding the Infrastructure of Data Centers
The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S….
Using Technology to Elevate Hospitality
The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…
Articles
Talking Recruiting, Retention and Everything in Between for the AV Industry
The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…
How AV Integrators Can Face the Challenge of Scaling Their Services
Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…
Why Shows like E4 are Critical for the Pro AV Industry
The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…
Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…
Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone
The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…
The New Era of Training: Bridging Real-World and Simulated Environments in Defense
The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…
An Industry Guide for ISE 2025 and Beyond
Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…
The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra
With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…
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Articles
Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Talking Recruiting, Retention and Everything in Between for the AV Industry
The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…
How AV Integrators Can Face the Challenge of Scaling Their Services
Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…
Why Shows like E4 are Critical for the Pro AV Industry
The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…
Podcasts
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S….
Modern Data Centers Fuel Demand for Flexible Fiber Infrastructure
The rise of artificial intelligence, cloud computing, and remote services is reshaping how and where modern data centers are built. Edge computing is pushing facilities closer to users, and hyperscalers are demanding smaller, denser fiber connectivity solutions. According to Synergy Research Group, hyperscale data center capacity is expected to triple by 2030. How are…
Future-Proofing Starts Now: Rural Fiber Infrastructure Needs Long-Term Planning
Rural broadband expansion is at a turning point. The FCC’s updated benchmarks for high-speed internet have significantly increased the number of underserved households, with nearly 28% of rural Americans still lacking access to adequate fixed broadband. As demand surges for reliable connectivity to support telehealth, online education, and remote work, providers and policymakers are…
Connected America 2025: Smarter Planning and Partnerships Key to Maximizing Fiber’s Federal Funding and Impact
As the digital divide accelerates and fiber deployment sees growth, Connected America 2025 has emerged as a pivotal moment for infrastructure professionals. With over $42.5 billion earmarked through federal programs like the Broadband Equity, Access, and Deployment (BEAD) initiative, the U.S. is undergoing one of the most aggressive broadband expansion efforts in its history….
Podcasts
The Future Is Open: AI, Edge, and Ecosystems Redefine Security Technology’s Role
Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and…
Bridging the Skills Gap: BILT Transforms Workforce Training & Development with AR and VR Solutions
The growing skills gap in trade professions poses a significant challenge for industries like HVAC, construction, and manufacturing. Training and simulation technologies, particularly AR and VR, are playing a pivotal role in addressing this issue. Platforms like BILT are leveraging these technologies to create interactive, user-friendly training solutions that simplify complex processes. Studies show…
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…
Breaking Down Silos with Unified Data: Enhancing IT-OT Collaboration and Workplace Security
As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura’s 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical…
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How to Have a Thriving Career in AV
The AV industry is undergoing a dramatic shift in regards to hiring and retaining talent. As many people are coming into the industry for the first time, some are still unaware of the opportunities for growth within the AV community. As an AV pro, it’s crucial to develop skills that can help you advance…
A 90 Second Review of the Sennheiser Profile USB Mic
The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below: Features at…
4 Tips for Breaking into the AV Industry
The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…
Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…
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Netflix’s New Model: How Does This Affect Customers?
In today’s digital era, streaming services have become a staple in the lives of consumers. With the average person subscribing to at least three streaming platforms, cost-saving opportunities are highly sought after. That’s where Philips Media Suite comes in, providing an innovative solution for hotel owners and their guests. As streaming costs add up,…
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Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Icom Wraps Up a Strong IWCE 2025 with Meaningful Connections and Real Conversations
As the International Wireless Communications Expo (IWCE) 2025 came to a close, the Icom team reflected on another successful year of meaningful connections, shared expertise, and hands-on interaction with industry professionals. Chris Vargas, Inside Sales Representative at Icom, summed up the experience with one word: personal. After months of remote communication and countless email…
Icom and EPCOM Showcase Real-World Impact of Trusted Communications at IWCE 2025
At the International Wireless Communications Expo (IWCE) 2025—an event focused on mission-critical communications for industries like public safety and utilities—Icom and EPCOM stood out by demonstrating how trusted technology and long-term partnerships can deliver real impact. Representing EPCOM, Director of Customer Success Abril Rodriguez highlighted the company’s role as a long-time partner and recent U.S….
New Telex-Icom Compatibility Enables Channel Change, ANI, and Emergency Decode from Dispatch
At this year’s International Wireless Communications Expo (IWCE), Telex and Icom America introduced an important step forward in critical communications: the integration of Telex dispatch consoles with Icom’s P25 mobile radios. This new compatibility allows dispatchers to access key radio functions—such as channel change, ANI (Automatic Number Identification), and emergency alert decoding—directly from the Telex console….
Podcasts
Connected America 2025: Smarter Planning and Partnerships Key to Maximizing Fiber’s Federal Funding and Impact
As the digital divide accelerates and fiber deployment sees growth, Connected America 2025 has emerged as a pivotal moment for infrastructure professionals. With over $42.5 billion earmarked through federal programs like the Broadband Equity, Access, and Deployment (BEAD) initiative, the U.S. is undergoing one of the most aggressive broadband expansion efforts in its history….
A New Era of Customer-Centric Communication at IWCE 2025
The landscape of critical communications is evolving, and IWCE 2025 is proving to be a turning point. This year’s event is marked by a clear focus on serving vertical markets—industries with distinct, mission-critical needs. From public safety to utilities, the demand is no longer just for cutting-edge technology, but for solutions tailored to real-world challenges….
Building the Future of Communication: Inside the IWCE 2025 Experience
In the fast-evolving world of wireless communications, events like the International Wireless Communications Expo (IWCE) serve as a critical hub for innovation, collaboration, and industry advancement. Each year, professionals from public safety, utilities, transportation, and other mission-critical sectors gather to explore the latest in radio, broadband, and emerging technologies. IWCE 2025 in Las Vegas promises…
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone
The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…
Redefining Your Audio Experience with MTX
Ever found yourself yearning for a more immersive audio experience, one that not only sounds incredible but is powerfully expressive too? Your search ends here! Meet MTX, a brand synonymous with high performance and superior quality in the audio industry. Growing from its humble roots, MTX is now an industry leader, setting bold new benchmarks…
Transforming the Audio Experience with MTX
Thank you for tuning in to MTX – where we redefine the audio experience. We take immense pride in our journey, affiliation with AtlasIED, and where we are headed next. Our dedicated team is driving the audio industry forward, and we are thrilled to share this exciting venture with you, our valuable consumers. Audiophile’s Delight:…
Amplify Your Ride with MTX: The Pinnacle of Vehicle Audio Tech
Imagine a journey where every beat and tune resonates with the thrilling power of your car’s rumble; a journey that drowns out the humdrum of the ordinary world and replaces it with the rich symphony of world-class audio. Enter MTX, a leader in premium vehicle audio technology that guarantees your rides are not just trips,…
